ASA Explainer: Ad Placement & Targeting
Join this practical session to learn best practice on the role of targeting and placement in responsible advertising.
This ASA Explainer webinar takes you through the ASA rules and expectations around where ads appear, who they reach, and the tools and safeguards needed to meet the advertising standards.
Whether you work in marketing, media planning, production, digital, creative, or compliance, this session will help you understand how to place ads responsibly across different platforms and avoid the common mistakes that lead to complaints.
What we’ll cover:
- Understanding placement risks across platforms: We’ll explore different media environments – including digital, social, outdoor, broadcast and influencer content – and discuss the risks that come with each. Drawing on real cases and common issues identified in ASA complaints; we’ll provide practical tips to help you ensure your ads are appropriate for your platforms.
- Targeting tools: Poor targeting remains one of the most frequent causes of complaints. We’ll outline the targeting tools available to advertisers, platforms and agencies, and what “reasonable steps” look like in practice.
- Themes and issues most likely to cause offence: We’ll look at areas where placement and targeting mistakes intersect with content likely to cause serious or widespread offence, framed by insights from ASA case studies.
- How the ASA Complaints Board views placement and targeting: Learn how the Complaints Board assesses complaints, including what advertisers need to demonstrate when a complaint is raised, and how the Board assesses audience composition, platform controls and advertiser intent.
Who should attend?
This session is relevant for anyone involved in advertising across any category – agencies, media teams, inhouse brand and marketing teams, compliance specialists, and anyone responsible for approving, planning or publishing ad content.
Are you a member?
If you’re part of an ASA member organisation such as ANZA, Marketing Association, Commercial Communications Council, or a media platform, you may qualify for complimentary attendance. To confirm, email communications@asa.co.nz.
Want to stay in the loop?
Sign up for ASA updates and receive decisions, newsletters, and future training opportunities direct to your inbox.
Join this practical session to learn best practice on the role of targeting and placement in responsible advertising.
This ASA Explainer webinar takes you through the ASA rules and expectations around where ads appear, who they reach, and the tools and safeguards needed to meet the advertising standards.
Whether you work in marketing, media planning, production, digital, creative, or compliance, this session will help you understand how to place ads responsibly across different platforms and avoid the common mistakes that lead to complaints.
What we’ll cover:
- Understanding placement risks across platforms: We’ll explore different media environments – including digital, social, outdoor, broadcast and influencer content – and discuss the risks that come with each. Drawing on real cases and common issues identified in ASA complaints; we’ll provide practical tips to help you ensure your ads are appropriate for your platforms.
- Targeting tools: Poor targeting remains one of the most frequent causes of complaints. We’ll outline the targeting tools available to advertisers, platforms and agencies, and what “reasonable steps” look like in practice.
- Themes and issues most likely to cause offence: We’ll look at areas where placement and targeting mistakes intersect with content likely to cause serious or widespread offence, framed by insights from ASA case studies.
- How the ASA Complaints Board views placement and targeting: Learn how the Complaints Board assesses complaints, including what advertisers need to demonstrate when a complaint is raised, and how the Board assesses audience composition, platform controls and advertiser intent.
Who should attend?
This session is relevant for anyone involved in advertising across any category – agencies, media teams, inhouse brand and marketing teams, compliance specialists, and anyone responsible for approving, planning or publishing ad content.
Are you a member?
If you’re part of an ASA member organisation such as ANZA, Marketing Association, Commercial Communications Council, or a media platform, you may qualify for complimentary attendance. To confirm, email communications@asa.co.nz.
Want to stay in the loop?
Sign up for ASA updates and receive decisions, newsletters, and future training opportunities direct to your inbox.
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Highlights
- 1 hour
- Online
Refund Policy