Content Marketing Masterclass & Roundtable 

A former journalist, marketing director and agritech CEO, Colin Kennedy specialises in content marketing strategy and creation. A keynote speaker and workshop trainer in the areas of content marketing.A previous judge of The David Awards and dragon’s den panellist with New Zealand Trade and Enterprise, Colin applies his publishing and marketing experience to help a range of clients tell compelling stories.www.linkedin.com/in/strategicpr'Design is credibility' Alex Donaghy has been successful in turning a controversial brand around "from having daily death threats, to crys of help online". A strategic and solution orientated creative with a large capacity to achieve results, Alex has worked with some of the top brands in Australasia in various roles (as well as assisting not-for-profit organisations), including: Disney NZ, Cerebos Greggs, Mondelez, L'Oreal, GlaxoSmithKline, St John and The Warehouse.linkedin.com/in/alexdmarketing

Colin Kennedy and Alexandra Donaghy

Adobe Research tells us 1.8 billion pieces of content are created daily. How does a time poor marketing professional or business owner create content that achieves cut-through when there's already SO much overwhelming noise?
80 to 95% of all content that is created never gets consumed – beyond perhaps a 'like' or 'view' or two. As a result, coming up with original ideas for compelling, credible content is critical if you want to build brand awareness, trust and leads for your business.
What will you learn?
<UL>
<LI>How to save time and be more productive with your content creation</LI>
<LI>3 ways to make coming up with content ideas easy</LI>
<LI>Find your content mission, discover your unique story</LI>
<LI>How to generate more leads using content marketing </LI>
<LI>Make a start on a content strategy that will differentiate your business</LI>
<LI>Learn tips and tricks from the media to make your content current and relevant</LI>
<LI>Share ideas and insights with your peers</LI>
</UL>
Numbers are limited to 12 people.
Get started creating compelling content your target audience can't ignore, book in today.
"I would recommend Colin/Iron Road to any business wanting to create an effective content strategy to enhance the way they communicate with their customers." – Simon Billings, Former Digital Marketing Director at Bayleys (now at Restaurant Brands Ltd).
 
What others say:
"Very valuable information to take away - fired up to make immediate start on ideas." "A very informative overview of the importance, objectives and methods of content marketing in today’s environment." "Very insightful and helpful. I'm leaving with a great starting point for our content marketing strategy. " "Love the application exercises. Made concepts easy to understand. " "I have come out of this with far more ideas than I had previously by myself. " "Thought and action provoking. Relevant and to the point for our New Zealand branch."
"It’s rare that you come across standout talent like Colin Kennedy. I was on the hunt for someone who could take over the content and PR side of our business and I was instantly impressed with Colin’s thorough understanding of both. Colin also has a boundless understanding of a diverse range of industries and what it takes to remain ahead of your competitors in this space." – Chaz Reid, Nexgen Group Marketing Manager.
"Colin is an absolute pleasure to work with. He is passionate about story-telling and I love meeting up with him to discuss the finer points of the craft. He then helped us to refine how to tell our stories in the written form, identifying the channels we needed to use to reach our customers and helping us to create written content that authentically told our story." – Kim Goodhart, Director RealTV.

Victoria Room, Quality Hotel Parnell

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Content Marketing Masterclass & Roundtable

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