Content Marketing Workshop

For many people, marketing and advertising can be a confusing subject at the best of times. Understanding Google, SEO, Social Media, Analytics, and PPC marketing can be a nightmare if these aren’t terms and activities you manage on a regular basis.Blackdrop Academy was founded to help teach our clients about digital marketing techniques and best practices so they can upskill, and apply that knowledge straight into their businesses and roles. Due to the demand, we have now made the training available as short courses that are available to anyone wanting the knowledge.

Blackdrop

<P CLASS="heavyp"><SPAN>Advertising has shifted from push &amp; pray to pull and stay. </SPAN><BR><SPAN>Content marketing is the process of creating content that pulls your market in front of you and adds value so when they have a need for your product or service they choose you. This course teaches you how to create and distribute compelling content that leads to conversions.</SPAN></P>
<H4 CLASS="heavyp"><STRONG>When and Where</STRONG></H4>
<P CLASS="p">Friday 27th April 2018 - 6pm to 9pm<BR>Saturday 28th April 2018 - 10am to 4p<BR><BR>B:HIVE, Smales Farm<BR>74 Taharoto Road, Takapuna 0622<BR>Auckland, New Zealand<BR><BR>Parking available onsite.<BR><STRONG></STRONG></P>
<H4 CLASS="p"><STRONG>COURSE CONTENT:</STRONG></H4>
<H5 CLASS="heavyp">Day 1</H5>
<P><SPAN>An introduction to content marketing.</SPAN></P>
<UL CLASS="day1">
<LI>
<P>Analysis of different types of content</P>
</LI>
<LI>
<P>Buyers journey</P>
</LI>
<LI>
<P>How to define your audience</P>
</LI>
<LI>
<P>Creating buyers persona and setting a content strategy based on research</P>
</LI>
</UL>
<H5 CLASS="heavyp">Day 2</H5>
<P CLASS="h61"><SPAN>An in-depth look at creating content that connects and converts</SPAN></P>
<UL CLASS="day2">
<LI>
<P>Understanding your audience, personality traits and how they interpret content.</P>
</LI>
<LI>
<P>How to create a content plan/calendar</P>
</LI>
<LI>
<P>Content distribution (A look at the Hootsuite Platform).</P>
</LI>
<LI>
<P>Content strategy for email, blogs, website, user experience</P>
</LI>
</UL>
<P> </P>
<P CLASS="heavyp"><STRONG><BR></STRONG></P>
<DIV CLASS="summary entry-summary column one-second no-margin-mobile">
<DIV CLASS="grey-box"><BR></DIV>
</DIV>

74 Taharoto Road

Our {communityGuidelinesLink} describe the sort of content we prohibit on Eventbrite. If you suspect an event may be in violation, you can report it to us so we can investigate.

To report other categories of prohibited or illegal content, submit {link}

Content Marketing Workshop

More events from Blackdrop

Discover more events from Blackdrop, from Business to other experiences you might love.

Still looking for the right event?

Explore all events in Auckland and filter by date, category, and more to find the perfect fit.

Content Marketing Workshop

More events from Blackdrop

Discover more events from Blackdrop, from Business to other experiences you might love.

More Business events

Browse more Business events with different dates, prices, and formats to find your next great experience.

Still looking for the right event?

Explore all events in Auckland and filter by date, category, and more to find the perfect fit.