Advertising has shifted from push & pray to pull and stay.
Content marketing is the process of creating content that pulls your market in front of you and adds value so when they have a need for your product or service they choose you. This course teaches you how to create and distribute compelling content that leads to conversions.

When and Where

Friday 27th April 2018 - 6pm to 9pm
Saturday 28th April 2018 - 10am to 4p

B:HIVE, Smales Farm
74 Taharoto Road, Takapuna 0622
Auckland, New Zealand

Parking available onsite.

COURSE CONTENT:

Day 1

An introduction to content marketing.

• Analysis of different types of content

• Buyers journey

• How to define your audience

• Creating buyers persona and setting a content strategy based on research

Day 2

An in-depth look at creating content that connects and converts

• Understanding your audience, personality traits and how they interpret content.

• How to create a content plan/calendar

• Content distribution (A look at the Hootsuite Platform).

• Content strategy for email, blogs, website, user experience