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COVID19 – a campaign, with Clemenger BBDO Creative Director / Senior Writer

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TSB Showplace, Bryan Robb Lounge

92-100 Devon Street West

New Plymouth, Taranaki 4310

New Zealand

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Event description
Hear from one of the key creatives on the team behind the communication of the COVID-19 response campaign.

About this Event

Nau mai haere mai

Join Mike Gwyther, Creative Director/Senior Copy Writer from Clemenger BBDO as he shares his experience as part of the team who delivered one of the nation’s most significant communications campaigns of our time – the COVID-19 response.

Discover the journey he went on as a creative, from the moment he was called into an emergency meeting, through to lockdown and a time of significant uncertainty.

He will share with us why tone of voice was so crucial to the impact of the campaign, and what went into creating the key messages that underpinned New Zealand’s success in ensuring we acted together, as one, with kindness, care and compassion as the pandemic evolved across Aotearoa.

This is an exciting chance to hear from an industry expert, on what is one of the most highly scrutinised public health campaigns of our time. Don’t miss your opportunity to hear from Mike and to gain some insight and understanding as to what went into the creation of this campaign.

This event is brought to you in partnership with Venture Taranaki and Manifold.

Please note – registration is restricted due to venue numbers, if you are unable to attend please let us know so we’re able to reallocate your ticket.

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Date and Time

Location

TSB Showplace, Bryan Robb Lounge

92-100 Devon Street West

New Plymouth, Taranaki 4310

New Zealand

View Map

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