Creative Strategy with Johnson McKay

Design Assemblyserves the New Zealand Graphic Design community by enabling the sharing of relevant ideas, information and inspiration. We want to strengthen the graphic design community in New Zealand.At Design Assembly we cultivate discussion about: Design thinking, Graphic design, Web design, Moving image design, Interactive

Design Assembly

Design Assembly is delighted to bring you award-winning Creative Strategist, Johnson McKay from <A HREF="http://flymovesyou.co.nz" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Fly</A> for this half-day creative strategies workshop in Auckland.
People are constantly bombarded with advertising overkill. As anti-advertising defence shields get more and more sophisticated, brands are looking for new ways to genuinely engage people. Learn how to develop strategic briefs and brainstorm strategic problems with creative solutions. Move past advertising and create genuinely engaging creative strategy.
Learning Outcomes: - How to write strategic and creative briefs - How to think divergently and assess the strength of ideas - How to create brand loyalty in today's anti-advertising generation - How to design for an anti-advertising generation

If you cancel your ticket more than 8 days ahead of the workshop, 100% of your ticket will be refunded. Within 7 days of the workshop, 50% of the ticket price will be refunded or you can transfer your ticket to another Design Assembly workshop within a year.

Studio One Toi Tu

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Creative Strategy with Johnson McKay

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Creative Strategy with Johnson McKay

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