Google is the world’s most powerful tool for business. This workshop will equip you with an understanding of how to take advantage of Google’s paid and non-paid functions to grow your business. This workshop will include live assessments of the websites of Wellington businesses just like yours and suggestions for simple tactics the owners / marketers could use to increase traffic and attract customers.

Workshop outcomes:

• Understand the fundamental Google pillars every business should have in place (there’s more than you think).

• Learn how to identify the key terms your customers are searching for and how to structure your website to capture this traffic

• Understand how and why to use a content strategy to attract customers. What content will google promote?

• Develop a long-term strategy to drive your website up in Google.

• Understand Google Adwords and how to combine a paid and organic strategy to attract customers.

About the experts:

Anna Mathews is an award-winning media strategist with over 15+ years’ experience working for both global and independent agencies in the UK and New Zealand - on clients big and small. Her experience spans both traditional media and digital, making her a rare media strategist who truly understands how all various channels work together.

Matt Innes is a partner at Strategy Creative. Matt has worked with well recognised creative agencies in both New Zealand and Australia. He’s played a key role in two crowdfunding campaigns, one incredibly successful and one not so much. He designed an award-winning app with Inland Revenue NZ and consulted for one of the largest not-for-profit organisations in Australia.

Unlock Digital Marketing:

Learn the secret tactics of Wellington’s top businesses

2022 has been a tough year for Wellington so why are some businesses still growing faster than ever? In this one-off series, we’ll uncover the digital marketing tactics of some of our most successful business leaders. You’ll learn the secret strategies they’ve used to grow using Google, Facebook, Instagram, LinkedIn, Canva, Shopify and much more. The content is designed to support all businesses including professional services, retail, hospitality, tourism, start-up and established.

Join us every Monday at 12pm for free one-hour sessions led by business owners you know and love. Each event will be packed with insights and practical tips you can use to grow your business now and you’ll have an opportunity to have your questions answered.

These workshops are free, but capacity is limited. Register now to ensure you don’t miss out.