Lunchtime Learning - Designing for Behaviour Change

We all understand the need to better understand our users when designing new products, experiences and messages, but are we as designers missing an opportunity sitting in plain sight?

In this talk, Cole Armstrong, Managing Director of behavioural strategy agency NeuroSpot, will take you through a quick intro into the world of behavioural science and how it can be applied to support design initiatives that actually make a difference – that actually drive behaviour. Calling upon examples from around the world where a deeper understanding of human psychology has resulted in great outcomes – or where it would’ve prevented failure – he’ll point out some of the design opportunities that we may be overlooking