The ability to build an exceptional brand is what defines the most extraordinary companies of the 21st century. In our new age of digital, data, experience and purpose, the commercial outcomes of great brand building are faster and more sustainable growth, tougher competitive resilience, and higher margins and profits. Yet brand remains misunderstood, its relevance questioned, with few doing it well.

Join the Previously Unavailable team and special guests for an afternoon hearing from four leaders who have used the power of brand to create and grow several of New Zealand and the world’s most valuable and influential 21st century businesses.

Leave with valuable insights and new inspiration to create extraordinary value in your own start-up or mature organisation.

**NEW DATE COMING FOR APRIL 2022**

We're really excited to hold Neobrand in April 2022 — watch this space for a confirmed date soon. For any current ticket holders, your ticket/s will still be valid, however please note a vaccine pass will be required for entry. If for any reason you're unable to attend, refunds are available through the Eventbrite website, but we hope to see you there!

TBC - April 2022

(Please note: not January 27th as the event is currently listed)

2-5pm, followed by drinks and nibbles

12 Crummer Road, Grey Lynn, Auckland

Tickets: $20.00

Vaccine pass required for entry

100% ticket proceeds will be donated to Eat My Lunch. Every ticket sale will provide four lunches delivered to kids in need.

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Speakers:

• Simon Endres – Co-Founder and ex-Chief Creative Officer, Red Antler
• Lisa King – Founder of Eat My Lunch and AF Drinks
• Simon Pound – Partner, Previously Unavailable
• James Hurman – Founding Partner, Previously Unavailable

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About Previously Unavailable:

Previously Unavailable is an Auckland-based brand and innovation company that works with many of New Zealand’s most ambitious start-up, scale-up and corporate organisations, providing brand strategy, design, and product innovation leadership.

Experts in the new, Previously are behind the creation of start-up brands such as Stolen Rum (exited in 2015 for $21M), Simplicity KiwiSaver (New Zealand’s fastest growing KiwiSaver provider), Compostic, Supergenerous and AF Drinks. They’ve also founded Australia’s largest oral care subscription business Toothcrush (exited 2019), brand strategy digital platform Storytech, and brand tracking SaaS start-up Tracksuit.