PR Basics for Business

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Thanks for your registration! Looking forward to meeting you at the Hastings Hub, 200 Market St, Hastings. See you soon, Fiona Fraser Contentment Agency.

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Hawke's Bay Business Hub Hastings

200 Market Street North

Hastings, Hawke's Bay 4122

New Zealand

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Sales Have Ended

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Thanks for your registration! Looking forward to meeting you at the Hastings Hub, 200 Market St, Hastings. See you soon, Fiona Fraser Contentment Agency.
Event description
An essential seminar that will help you understand PR, achieve positive media coverage and grow brand awareness.

About this event

Keen to gain media exposure for your business but no idea where to start?

Approaching a journalist with your story idea, or to promote your business or brand, can be terrifying. You might have questions: Will the media even be interested? Is sending a press release a good idea? And what if I have to give an interview?

Fiona Fraser, Director of public relations firm Contentment Agency, is an accomplished media relations practitioner, writer and coach who brings 18 years of media-side experience to her work with local and national clients.

Formerly a journalist and magazine editor (NZ Woman’s Weekly, Woman’s Day, The Australian Women’s Weekly - NZ edition) she founded her business in 2018, after moving with her family to Hawke’s Bay.

Now, she delights in sharing her expertise and insights with FMCG, corporate and creative clients across New Zealand, as well as writing for Kia Ora magazine, women's titles, digital platforms such as The Spinoff, and others.

In this two hour session you'll learn what public relations (PR) is and how you can benefit from it, what makes an appealing story for media - or, if you're short on ideas, where to start - when to send press releases and how to structure them.

You'll come away with a deeper understanding of:

* What PR is and how to use it to your advantage

* How and when to reach out to media

* What makes a story that media will sit up and take notice of

* The post Covid media landscape in NZ - a who's who!

* How to build up media contacts and relationships

* Approaching journalists, and what they need from you

* Choosing a spokesperson - and preparing for an interview

This will be a pacey and interactive session so do come with your questions and a sense of fun.


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Date and time

Location

Hawke's Bay Business Hub Hastings

200 Market Street North

Hastings, Hawke's Bay 4122

New Zealand

View Map

Refund policy

Contact the organiser to request a refund.

Eventbrite's fee is nonrefundable.

Organiser Contentment Agency

Organiser of PR Basics for Business

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