SEO Optimisation OR AI Optimisation?

Why Your Business Needs to Be Visible to AI- A 4 Simple 4-Step Framework to Boost Visibility and Grow Your Business.

Your customers are changing how they search. Is your business ready?
40% of Gen Z prefer asking AI over searching Google. ChatGPT now has over 100 million weekly active users. Perplexity AI handles 300 million+ monthly queries. People aren't typing keywords anymore — they're asking AI for recommendations.

If AI can't see your brand, your next customer won't either.
Join us for a free educational webinar where we break down the biggest shift in search since Google — and what it means for your business.

What you'll learn:
• The difference between traditional SEO and Generative Engine Optimisation (GEO) • How AI platforms like ChatGPT, Perplexity and Gemini decide which brands to recommend • The 5 signals AI looks for: authoritative content, structured data, citations, freshness, and brand consistency • A practical 4-step framework any business can follow: Scan → Define → Generate → Publish • What types of content AI platforms actually trust (and what they ignore)

Who should attend?
✅ Bootstrapped founders building brand awareness without big budgets ✅ Service-based businesses (consultants, tradespeople, accountants) who rely on search ✅ DTC and e-commerce operators competing for product recommendations ✅ Agencies and growing brands wanting to stay ahead for their clients

About the presenters:
Ian and Pradeep are co-founders of BrandLens (mybrandlens.com), a Unified AI Visibility and Content Intelligence platform built for SMEs. BrandLens helps brands get discovered by AI search engines, create on-brand content, and track their visibility over time.

Webinar Link
The webinar link will be sent to all RSVPs 2 days before the event.
This is a free educational session — no sales pitch. Just practical knowledge you can use immediately.