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University of Auckland Master of Business Management (MBM) Taster Event

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University of Auckland Business School

Room 325, Level 3

Sir Owen G Glenn Building

12 Grafton Road, Auckland, Auckland 1010

New Zealand

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Experience the University of Auckland's Master of Business Management (MBM)

About this Event

Join us at the Business School for a taste of our new Master of Business Management (MBM) programme.

Experience first-hand why the University of Auckland Business School is one of the top 1% of business schools worldwide that have been awarded the coveted “triple crown” by the foremost global accrediting agencies.

Margot Bowker, Academic Director of Master of Business Management (MBM) and our teaching staff will give you a taste of what you can expect during an MBM lecture session, including class discussions, case analyses and networking.

You will also have the opportunity to ask questions, mingle with other prospect students and speak to our professional staff.

5:00pm Welcome by Academic Director, Margot Bowker

5:15pm Strategic Management (Dr Grigorij Ljubownikow)

5:45pm Advertising (Dr Michael Lee)

6:15pm Q&A

6:30pm End

CASE STUDY INFO:

Strategic Management by Dr Grigorij Ljubownikow

In this Taster session, we will focus on Strategic Management. We will first explore what competitive strategy is (e.g., generic competitive positions and competitive dynamics). We will then use a group base case study discussion to analyse competitive interactions. As such, the taster will allow you to gain some insights into the content covered and the teaching methods used in the course and programme.

Digital Branding and Advertising by Dr Michael Lee

In this Taster session, we will focus on Digital Branding and Advertising. The objective is to be able to understand the value of advertising in business. We will start with a group discussion exploring the idea of advertising investment. We will then briefly look at the IPRAA model of advertising. Finally, we will contrast traditional versus digital advertising to understand the strengths and weaknesses of both modes of advertising.

BIO:

Dr Grigorij Ljubownikow

Grigorij Ljubownikow is a lecturer in the Graduate School of Management at the University of Auckland Business School whose main research interest is understanding how competitive pressure influences various aspects of firm strategy such as competitive behavior, diversification, acquisitions, and alliances. He received his Ph.D. in International Business from the University of Auckland Business School. He currently teaches strategy at the postgraduate level (Taught Masters, MBA, and executive). His work has been published in Human Resource Management and Journal of Business Research and has been presented at various international conferences.

Dr Michael S W Lee

Dr Michael S W Lee is an Associate Professor of Marketing at The University of Auckland. Mike is an award winning teacher, having taught marketing strategy, marketing research, consumer behaviour, advertising and promotions, and contemporary issues in marketing. Mike publishes in top journals and continues to collaborate with industry partners such as: ZURU, ASB, The True Honey Company, Cavalier Bremworth, Giltrap group, Virgin Airlines, 2Degrees, Wrigley’s, Independent Liquor, The New Zealand Rugby Union, ASB, Frucor, and Aquaticus. In addition to his tenured position at The University of Auckland Business School, Mike has been a visiting Professor at: Potsdam University, The University of Edinburgh, Manchester Business School, Dresden University of Technology, The University of Kiel, Schulich Business School Toronto, Euromed Marseille, Royal Holloway university of London, Bocconi Business School Milan, Victoria University Wellington, Massey University Albany, The University of Canterbury, The University of Adelaide, The University of Sydney, Griffith University Brisbane; and the Braunschweig University of Technology.

REGISTER NOW to reserve your spot!

For more information, visit our website.

This programme is only available to domestic students only (NZ citizens and residents. If you are interested in our postgraduate programmes for international students, please visit our website here.

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Date and Time

Location

University of Auckland Business School

Room 325, Level 3

Sir Owen G Glenn Building

12 Grafton Road, Auckland, Auckland 1010

New Zealand

View Map

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