Using Programmatic Across the Funnel: It’s not just a Performance Channel

IAB New Zealand

StackAdapt will break down programmatic channels and discuss the benefits and key tactics to consider when building a cross-channel strategy

The Annex

StackAdapt will review 2023 ad trends and insights, break down programmatic channels, and discuss the benefits and key tactics to consider when building a cross-channel strategy. Additionally, they will examine key Case Studies to learn how to build a full-funnel programmatic strategy as well as how to attribute and see the value that each touchpoint has on driving a conversion. KeynoteKrishan Lal | Sales Director ANZ, StackAdapt PanellistsAshwin Sundaram | General Manager - Data and Performance, Acquire Data Driven AdvertisingChristina So | Group Digital Planning Director, FCBDishan Chougle | Director - Programmable Media, TogetherJake Calder | Head of Performance and Technology, OMD &amp; DynamoLisa Ison | Head of Digital Revenue, MediaWorksKeynoteKrishan Lal Sales Director ANZ I StackAdaptKrishan has been entrenched in the New Zealand and Australian media landscape for almost a decade. With a career beginning at TVNZ, followed by NewsCorp, his passion for all things programmatic and tech quickly set in. This led to his journey on the SSP side at Pedestrian Group and finally to StackAdapt, one of the world&#x27;s leading DSP partners. Krishan plays a pivotal role at StackAdapt, as the ANZ Sales Director, leading a world-class team across the region to help agencies and brands create exceptional campaigns for the most engaging customer experience. PanellistsAshwin SundaramGeneral Manager - Data and Performance I Acquire Data Driven Advertising Originally a software engineer by trade, Ashwin found digital advertising eight years ago, and hasn’t looked back since, having fallen in love with ad-tech. With cross-channel expertise in programmatic, search, social, native, audio and pDOOH, Ashwin enjoys the challenge of solving problems for the advertisers he works with. As the General Manager - Data and Performance at Acquire Data Driven Advertising, Ashwin combines his background in tech with his experience in advertising to create innovative technology-driven ad solutions for brands. Ashwin won the IAB New Zealand Junior AdOps of the Year award in 2017 and joined the IAB New Zealand Programmatic Council in July 2022, and continues to find ways to add value to the New Zealand digital advertising industry.Christina So Group Digital Planning Director I FCB Christina is a Group Digital Planning Director at FCB Media; she has over 12 years of digital media experience across three major agencies in Auckland with her last 7 years at FCB. She is especially passionate about the role digital plays within the user journey and using data and insights to enhance brand experiences for the consumer to improve business results. Dishan ChougleDirector - Programmable Media I Together Dishan is a skilled digital media professional with over seven years’ experience in the Industry. He has demonstrated expertise in digital media strategy, programmatic and has a strong track record of delivering high-quality results. In his current role as Director - Programmable Media at Together, Dishan collaborates with cross-functional teams to deliver best in class digital experiences. Prior to Together, Dishan worked some of the leading global agency networks. Jake CalderHead of Performance and Technology I OMD Jake has nearly 10 years of Programmatic and digital experience across some of the biggest clients in New Zealand and globally and has developed a strong understanding of the market and technology trends. With this knowledge, Jake has a unique ability to identify and analyze emerging technologies and their potential impact on society and business. From artificial intelligence to streaming services and beyond, Jake is well-versed in a wide range of media consumption behaviours and cutting-edge technologies. Overall, Jake is a dynamic and forward-thinking professional who is constantly pushing the boundaries of what is possible in the digital world. With a unique blend of technical expertise and strategic vision, Jake is well-equipped to guide organisations, and those with inquisitive minds, through the ever-evolving digital landscape.Lisa IsonHead of Digital Revenue I MediaWorks Lisa is a leading expert on digital advertising and marketing with over 16 years’ experience in the industry. Her career in digital started at MSN NZ as the first salesperson in New Zealand selling the brand. Lisa then went on to start ad2one NZ where she launched over 15 global products into the New Zealand market, opening up opportunities to advertisers that they couldn&#x27;t previously access. Following the success of ad2one Lisa then went onto launching Digital Commons, a third-party sales house with exclusive representation of a number of international products. In 2021 after a successful 7 years Lisa sold Digital Commons to MediaWorks. Lisa is now the Head of Digital Revenue for MediaWorks, continuing to grow the MediaWorks digital landscape and offering.

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Using Programmatic Across the Funnel: It’s not just a Performance Channel

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Using Programmatic Across the Funnel: It’s not just a Performance Channel

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