If you’re a Hawke’s Bay business selling products or services and you’re ready to dip your toes into Facebook advertising, this workshop is for you!

This session will cover:
- The difference between creating an advertising campaign and ‘Boosting’ a post
- How to navigate the Facebook Ad Manager platform
- How to set up a Facebook pixel to install on your website
- How to use the Facebook pixel data to create custom audiences
- The differences between cold and warm audiences and how to create each
- Understanding the different places you can choose for your ads to appear including on Instagram

At the end of the workshop you will be able to:
- Create an audience based on attributes, interests, behaviours and/or activity
- Choose an objective for your advertising campaign
- Select the places you want the advertisement to appear
- Understand what makes a great Facebook advertisement
- Launch and monitor a Facebook advertising campaign

This session will include a range of ad examples and hands-on support - make sure to bring your laptop!

Spaces are limited. I will be working with a small group to ensure that everyone has the opportunity to get their first Facebook advertising campaign launched before they leave!

$199+GST per person.

If you would prefer to be sent an invoice, please email: jodine@yoursocialsmarty.com

This Workshop is registered with the Management Capability Development Voucher Fund. Find out more by visiting www.regionalbusinesspartners.co.nz